How to Prepare to Go Global With Cross Border E-Commerce - GeekBlooging


Monday, June 19, 2017

How to Prepare to Go Global With Cross Border E-Commerce


Cross-border e-commerce offers merchants the opportunity to reach far more customers than they would if they only served people from their home nation. In 2014, the cross-border e-commerce market was already worth $233 billion. By 2020, Alibaba anticipates that it will quadruple in value, reaching $994 billion.

Currently, the US, UK, Germany, and China represent the most active cross-border e-commerce channels, accounting for the majority of both sales and purchases. Important trends to pay attention to include:

  • In Germany, online shoppers make most of their cross-border internet purchases from UK-based merchants (43%), with the US (33%) and China (24%) following. German online merchants primarily sell their goods to France, Austria, Italy, Spain, and Scandinavian countries.
  • 71% of UK-based online merchants deliver to other countries. Their main trading partner is the US.
  • In 2010, Chinese online shoppers spent less than $2 billion on cross-border purchases. By 2014, that number had risen to $20 billion.

It’s clear that the market for cross-border online shopping is growing rapidly, and will continue to do so. That said, merchants hoping to expand their reach to other nations must first address certain challenges inherent to the process. Navigating international taxes, tariffs, and other restrictions on selling goods can be difficult to accomplish and represent only one type of impediment to global e-commerce. There is a whole other side to it, which includes localizing brand presence appropriately and effectively in the various nations.

Of the businesses surveyed, 31% reported that linguistic and cultural barriers were major deterrents. Business owners generally understand that in order to successfully market a product or service to international customers, they must be able to present that product or service in their customer’s language. They may also have to modify their sales techniques to more effectively speak to different cultures and values. For example, the color scheme, iconography, and layout of your website may resonate with American shoppers, while failing to appeal to customers from another cultural background.

Success in global e-commerce depends on how effective a company’s e-commerce localization strategy is. In order to appeal to a native audience, it depends on more than just literal translation into a different language. Instead, the nuances of the language and culture must also be taken into account, and content adapted appropriately. Once these aspects are grasped, a business is in a much better position to thrive in the global e-commerce marketplace.

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